Job Description / Responsibility
- Planning integrated marketing campaigns to execute marketing strategy using ATL, BTL and TTL strategies.
- Responsible for activation of all campaigns and sponsored events and measuring its success.
- Ensuring effective brand communication across all platforms including in-store, outdoor, digital and print media.
- Coordinating campaign content development by managing in house creative team and working with vendors and agencies.
- Coordinating photo and video shoots including theme selection, site selection, model recruitment, logistics and administrative tasks.
- Responsible for communication and coordination with all contracted vendors.
- Work with retail outlet staff to ensure effective implementation of promotional campaigns.
- Working on special branding projects for Aarong, Taaga and Grassroots Café
- Managing day to day operations of branding and research units.
- Masters/ MBA major in marketing or a closely related subject from any recognized university.
- 3rd division/class/CGPA below 2.0 in any academic examinations will not be considered.
- 5 to 6 year(s)
- The applicants should have experience in the following area(s):
Brand Planning/Development, Advertising & Promotion
- Ideal candidate should have good knowledge about ATL, BTL and TTL strategies.
- Knowledge about marketing mix and digital marketing tools
- Knowledge about budgeting and campaign management
- Must have strong communication and negotiation skills
PF, Gratuity, Health Insurance, Bonus etc.
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If you feel you are the right match for above mentioned position, please send your CV along with a letter of interest outlining your vision for the role to Human Resource Department, Aarong, Aarong Centre, 346, Tejgaon (I/A), Dhaka-1208 or apply electronically to firstname.lastname@example.org writing ‘Application for Manager, Marketing’ at the subject line. Envelope should be marked at the top for the position applied. Only short-listed candidates will be contacted.
Application Deadline : Jan 5, 2017
Address : BRAC Centre, 75 Mohakhali, Dhaka 1212
Web : enterprises.brac.net
Business : BRAC Enterprises, the social enterprise and investment division of BRAC were initiated as intervention to serve a need or create market access for the marginal producers. BRAC Enterprises strives to strike the right balance between financial surplus and social returns in order to achieve the targeted double/ triple bottom lines. By operating as a surplus generating enterprises that aims to alleviate poverty through its business operations and supply chain, BRAC succeeds in implementing its vision to serve the society in a profitable manner. Now, these socially profitable enterprises, across crafts, agriculture, livestock, poultry, fisheries, health and retail sector are making a significant contribution to the local economy through the creation of market linkage, entrepreneurs and employment opportunities.